trade show booth design software for mac

#TRADE SHOW BOOTH DESIGN SOFTWARE FOR MAC HOW TO#

The average time spent at a charging station is 7-12 minutes, which is considerably longer than the normal time people spend at any given booth.Ĭreate a Social Media Lounge. If you are the booth where everyone can rest for a few minutes while they recharge their smartphones, you increase the opportunity for those in-depth conversations. We all need to charge our devices from phones to tablets, everyone now carries multiple pieces of technology that need charging. Here are some effective ways to give attendees a reason to visit your booth: When you create a reason for them to linger, it gives you the opportunity to have an in-depth chat with them and develop the beginning of a relationship which can result in loyal customers.

Giving attendees a reason to visit your booth, beyond having a great product or service, is an ideal way to create that booth everyone wants to visit. When the staff at your booth is having fun, then the people walking by will be attracted to your booth and they in turn will have fun. But beyond those basics, something that too many companies forget about when exhibiting is having fun.

#TRADE SHOW BOOTH DESIGN SOFTWARE FOR MAC HOW TO#

They should also be well-versed on how to qualify buyers so they don’t spend all their time chatting with one person who isn’t actually a prospective buyer, while real buyers go through unnoticed.Īll very important stuff. And they should know your products and services inside and out as well as how to use any technology equipment you are renting for the show. It should go without saying that your staff needs to be well-trained on the objectives your company has for the trade show. People should be able to move around, talk with staff and get the information they need, interact with your technology, and move through your booth without keeping new people from walking in. This has the same effect as a sign that says “you are not welcome here.” Aim to create flow within your booth layout so you can accommodate the largest amount of foot traffic without having a jam. Or for more of a group impact, consider a video wall to show off your product.įirst things first – DO NOT put a table across the front of your booth. You can do this easily with large touchscreens or iPads if you want people to engage individually with your product information. Think in terms of quickly capturing an attendee’s attention and then engaging their interest. For example, if you’re going to highlight a new product, don’t just have a video playing on an old computer monitor. Work hard to come up with something edgy that supports your brand or products. If your display pieces are old, retire them and start fresh. Everything you use should look new and clean, and your display should include cutting-edge elements, such as technology or innovative designs and graphics. If your booth display does not appear up to date, people will assume your brand or products aren’t either.

However, that is just the start, and even if you can’t get one of those prime traffic locations, there is much you can do to overcome that issue. Selecting this type of location will give you a starting edge. People gather near doors, food, bathrooms, and big- name vendors.

If you have any control over the situation, do your best to select a booth location that naturally lends itself to foot traffic. But there are so many tools you can leverage to engage that walk-by traffic and improve your ROI so that, with a little planning, there’s no reason you can’t go from being a booth to be ignored to being one of the best booths at the trade show. Yes, perhaps we’ve all been guilty of the tired 3-step booth routine at one time or another. Since trade shows often have hundreds of booths for attendees to visit, it doesn’t make good sense to invest the money it takes to exhibit without also putting in the effort to be one of those top 10 talked-about booths.

they proceed to have a drawing where they give away something that has little to do with their brand or business.

they set up a table with some hand-outs, a bowl of candy, and an empty container to collect business cards for a drawing.

they put up last year’s poster or graphics.

Here is how many businesses seem to follow this same tired 3-step routine: With all the technology and information we have today, it’s surprising that so many businesses still rent exhibitor space and then put so little effort into creating a stand-out booth. We’ve all been to trade shows where we walked by countless booths without being tempted to stop, or even slow down.

Trade show booth design software for mac